PPC (Pay Per Click) Agency by Kickstart Local

Target Buyer Searches and Capture High-Intent Traffic

Get your business in front of customers actively searching for what you offer.

Our Google Ads management puts your business at the top of search results when potential customers are ready to buy.

We handle everything from keyword research and ad creation to bid management and ongoing optimization, ensuring every dollar of your ad spend works as hard as possible.

What You Get:

• Google Search Ads targeting high-intent keywords
• Google Display Network campaigns for brand awareness
• Google Shopping Ads for e-commerce products
• Local Service Ads for service-based businesses
• Advanced keyword research and competitor analysis
• Negative keyword implementation to eliminate wasted spend
• Ad copy testing and optimization
• Quality Score improvement strategies
• Monthly performance reporting and strategy calls
  

Reach Your Target Audience Where They Spend Their Time

Connect with potential customers on Facebook, Instagram, LinkedIn, TikTok, and other social platforms through precisely targeted ad campaigns.

Social media advertising allows you to reach audiences based on demographics, interests, behaviors, and even life events, going beyond search intent to build brand awareness and generate leads from people who may not be actively searching yet.

What You Get:

• Facebook & Instagram ad campaign management
• TikTok ads for younger demographics
• Audience targeting based on demographics and interests
• Custom audience creation and lookalike audiences
• Retargeting campaigns to re-engage website visitors
• Creative development (images, videos, carousel ads)
• A/B testing on ad creative and messaging
• Detailed ROI tracking and attribution

Convert More Clicks Into Customers

Even the best ad campaign fails without high-converting landing pages. We design and optimize custom landing pages specifically built to convert paid traffic into leads and sales.

Every element, from headlines and copy to forms and CTAs, is strategically crafted to reduce friction and encourage visitors to take action.

What You Get:

• Custom landing page design for each campaign
• Mobile-responsive layouts that work on all devices
• Conversion-optimized copy and messaging
• Strategic CTA placement and design
• Fast page load speeds for better conversion rates
• A/B split testing on headlines, images, and CTAs
• Form optimization to maximize completion rates
• Trust signals (testimonials, badges, guarantees)
• Heat mapping and user behavior analysis
• Continuous optimization based on performance data
  

Re-Engage Visitors Who Didn't Convert the First Time

Most website visitors don't convert on their first visit.

Re-marketing campaigns keep your business top-of-mind by showing targeted ads to people who've already visited your website, engaged with your content, or shown interest in your products.

This second (and third) touchpoint dramatically increases conversion rates and ROI.

What You Get:

• Google Display remarketing campaigns
• Facebook & Instagram retargeting ads
• Dynamic remarketing for e-commerce (showing specific products viewed)
• Custom audience segmentation based on behavior
• Sequential messaging (different ads at different stages)
• Cart abandonment campaigns for e-commerce
• Video re-marketing on YouTube
• Cross-platform re-marketing strategies
• Frequency capping to avoid ad fatigue
• Performance tracking and conversion attribution

Drive Sales and Revenue for Your Online Store

Selling products online requires specialized PPC strategies that showcase your products, attract ready-to-buy shoppers, and maximize return on ad spend.

We manage complete e-commerce advertising campaigns including Google Shopping, dynamic product ads, and platform-specific strategies designed to turn browsers into buyers.

What You Get:

• Google Shopping campaign setup and management
• Product feed optimization for better ad performance
• Dynamic re-marketing showing products customers viewed
• Shopping campaigns on Facebook and Instagram
• Amazon Advertising management (if applicable)
• Promotional campaign management (sales, discounts, holidays)
• Product-specific keyword targeting
• Bid optimization based on product profitability
• Cart abandonment retargeting campaigns
• Revenue tracking and ROAS optimization
  

Fix Underperforming Campaigns and Eliminate Wasted Spend

Already running PPC campaigns but not seeing the results you expected?

Our comprehensive PPC audit identifies exactly what's wrong and how to fix it.

We analyze your account structure, keyword targeting, ad copy, bidding strategies, and conversion tracking to find opportunities for improvement and eliminate budget waste.

What You Get:

• Complete account structure analysis
• Keyword performance review and recommendations
• Ad copy effectiveness evaluation
• Quality Score assessment and improvement plan
• Conversion tracking audit and fixes
• Landing page performance analysis
• Negative keyword recommendations
• Budget allocation optimization
• Competitor analysis and benchmarking
• Detailed action plan with prioritized improvements
• Implementation of recommended changes
• Ongoing monitoring and optimization

Your Business Doesn't Appear on the First Page of Search Results

Businesses often struggle to gain traction in crowded digital marketplaces where competition for organic rankings is fierce. 

If your website does not appear on the first page of Google, Bing, or Yahoo search results for your most important keywords and search queries, you're losing potential customers to competitors who rank higher in organic search or who invest in paid advertising. 

Even if you're working on search engine optimization with an SEO expert, it can take months or even a year to see significant movement in organic rankings. 

PPC services place your brand above organic results immediately, giving you instant visibility on search engine results pages (SERPs).

This immediate placement captures high-quality traffic that you currently miss due to low organic rankings, helping you generate leads and sales while you build your long-term SEO strategy.

For businesses in competitive industries or new companies without established domain authority, paid search advertising is often the most effective way to get found by potential customers who are actively searching for your products or services.

High Traffic But Low Conversion Rates

You might notice high traffic numbers in your Google Analytics dashboard but disappointingly low conversion rates and minimal revenue generation.

This common discrepancy often indicates that your current advertising campaign reaches the wrong audience, people who click out of curiosity but have no real intent to purchase, or visitors from geographic areas you don't serve.

We refine targeting parameters through demographic targeting, geo-targeting, and audience behavior analysis to focus exclusively on users who possess high intent to purchase and fit your ideal customer profile.

We also conduct comprehensive audits of your landing pages and website to identify barriers that stop visitors from completing a contact form, making a phone call, or completing a purchase.

Issues like slow page speed, confusing navigation, weak CTAs, poor mobile user experience (UX), or landing page copy that doesn't match the ad messaging can all hurt conversion rates.

Through landing page optimization and conversion rate optimization (CRO) strategies, we remove these friction points and turn more visitors into paying customers.

Seasonal Business Challenges and Revenue Fluctuations

Seasonal businesses in industries like hospitality, retail, tourism, and home services frequently face revenue slumps during off-peak months or periods of low demand.

Traditional marketing channels don't offer the flexibility needed to adjust spend based on current business conditions.

Paid search allows you to turn traffic on or off based on current demand, giving you complete control over when and how aggressively you advertise.

We increase bids and expand targeting during slow periods to fill your pipeline with new leads and maintain steady revenue.

When you're at capacity or experiencing peak demand, we can adjust bids downward or pause campaigns entirely to avoid overwhelming your team with more business than you can handle.

This flexibility maintains a steady stream of qualified leads year-round while preventing wasted spend during periods when you can't serve additional customers.

For businesses with time-sensitive promotions, emergency services that need to respond quickly to market conditions, or companies launching limited-time offers, PPC provides the agility and speed that organic marketing simply cannot match.

Launching New Products or Services

Launching a new product or expanding into new service areas requires immediate market awareness and customer education.

Search engine optimization relies on existing search volume and takes considerable time to build authority and organic rankings, often six months to a year or more before you see significant traffic.

PPC generates instant exposure for new items, allowing you to reach potential customers the moment you're ready to sell.

We create specific ad groups and campaigns tailored to introduce your product to the right market segments immediately, testing different ad angles, messaging approaches, and value propositions to identify what resonates.

For eCommerce businesses launching new product listings on platforms like Amazon, retailers opening new stores or franchises in different cities, or service providers expanding their offerings, paid advertising provides the fastest path to market visibility and customer acquisition.

We can also use Display Ads on Google's Display Network and re-marketing campaigns to build brand awareness and keep your new offering top-of-mind as potential customers research their options.