Digital Marketing Bluffton Case Study Local Land Clearing Company

• Company: R&D Timber
• Location: Bluffton, SC
• Goal: New land clearing leads
• Strategy: Facebook lead generation ads
• Timeframe: First 30 days (project is ongoing)
• Results: 8 leads, 2 booked appointments, and $12,500 business closed.

R&D Timber is a local land clearing company that serves Bluffton, SC, all of the Lowcountry, and Southeast Georgia. They are a family owned business that specializes in land clearing, bush hogging, forestry mulching, and land excavation services. They have over 24 years experience and have built a solid reputation as being honest, fair, and quick to respond.

R&D Timber was working with a previous marketing company that was unable to provide any kind of data or tracking to support the work they were doing. Therefore it was impossible to track the effectiveness or the ROI on their marketing campaigns. Money was being spent each month on advertising, but they had no idea if any leads or jobs came from their efforts. They were frustrated with the lack of results, transparency and were ready to make a change.

• Deep Dive Analysis: Embarked on a comprehensive review of R&D Timber's existing online presence to understand the landscape and identify opportunities for growth.
• Custom Digital Marketing Strategy: Developed a marketing plan following our 4-Step framework, meticulously crafted to align with R&D Timber's specific goals and budget constraints.
• Website Redesign for Local SEO: Overhauled and optimized R&D Timber's website with a focus on enhancing local search engine visibility, ensuring they stand out in online search results.
• Facebook Lead Generation: Launched targeted Facebook advertising campaigns designed to quickly funnel potential business leads directly to R&D Timber.
• Google PPC Campaigns: Initiated Google Pay-Per-Click (PPC) advertising efforts to accelerate business influx with strategic online visibility.
• SEO Enhancement: Commenced a dual-front SEO strategy focusing on both the website's content and its visibility on Google Maps to organically attract and retain a wider audience.
• Social Media Management Plan: Crafted a comprehensive content strategy for key social platforms including Facebook, Instagram, and YouTube, aiming to engage, inform, and grow their community.
  

• We implemented our 4-Step marketing roadmap for this client
• We rebuilt their website, did proper on-page and off-page SEO
• Configured and setup proper tracking via google analytics, TAG manager, and custom conversions
• Implemented our "Results Now" strategy by leveraging paid ads on Facebook and Google
• Generated 21 land clearing leads the first 30 days
• Client booked 4 on-site estimates
• Closed $12,500 in land clearing jobs.

If you'd like to know how we could help your business get more leads, start more conversations, so you can build more relationships and close more business let us know!