kickstart local - web design & digital Marketing

Transparent Reporting — See exactly what we do and what results you get

No more wondering what you're paying for. Every month, you receive detailed reports that show exactly what work was completed, what rankings changed, how many leads were generated, and where your marketing budget went. We break down complex data into clear, actionable insights you can actually understand—no confusing jargon or vague "progress updates." You'll see real numbers: keyword rankings, organic traffic growth, conversion rates, cost per lead, and ROI. We believe transparency builds trust, and trust builds long-term partnerships.

No Long-Term Contracts — Month-to-month service, cancel anytime

We don't lock you into 6-month or 12-month contracts because we're confident in our ability to deliver results that keep you coming back. You stay with Kickstart Local because the work performs, not because you're trapped in a binding agreement. If you're ever unhappy with our service or results, you can cancel anytime with no penalties or cancellation fees. This month-to-month approach keeps us accountable and focused on earning your business every single month. You deserve the flexibility to make decisions that are best for your business, not what's convenient for an agency.

Real Metrics — We track calls, forms, and booked leads—not just traffic

Website traffic means nothing if it doesn't turn into customers. That's why we focus on the metrics that actually matter to your bottom line: phone calls, form submissions, booked appointments, and qualified leads. We implement call tracking so you know which marketing channels are driving calls. We monitor form conversions to see what's working on your website. We track leads through your sales pipeline to understand true ROI. While other agencies celebrate vanity metrics like "10,000 impressions," we're laser-focused on generating real business outcomes—customers who actually pay you money.

Rankings + Conversions — We focus on business growth, not vanity metrics

Getting to the top of Google is important, but only if those rankings turn into revenue. Kickstart Local takes a holistic approach that combines search visibility with conversion optimization. We don't just get you ranking—we ensure your website, landing pages, and ad campaigns are optimized to convert that traffic into leads and sales. We analyze user behavior, test calls-to-action, improve page speed, streamline forms, and remove friction from the buyer's journey. Our goal isn't to make you feel good about rankings; it's to grow your business through more customers and increased revenue.

STEP 01:

Foundation

Build Your Digital Infrastructure the Right Way

You wouldn't build a house without a proper plan or foundation, so why do so many business owners start marketing without the right foundation in place?

Before we launch a single ad or write a single blog post, we establish the critical infrastructure your business needs to succeed online. This includes:

• Professional Website — Fast-loading, mobile-responsive, and conversion-optimized
• Conversion Tracking — Know exactly where every lead comes from
• Analytics Setup — Google Analytics, Google Tag Manager, and call tracking properly configured
• Google Business Profile — Claimed, verified, and fully optimized for local search
• Clear Messaging — Landing pages and CTAs that actually convert visitors into leads
• Technical SEO — Site structure, meta data, and Core Web Vitals optimized for rankings

Without this foundation, you're essentially pouring money into a leaky bucket. We make sure everything is built right from day one so your marketing actually works and every dollar you invest delivers maximum ROI.

Timeline: 2-4 weeks
Outcome: A complete digital infrastructure ready to capture and convert leads

STEP 02:

Results Now

Generate Qualified Leads Immediately with Paid Advertising

Once you have the foundation and plan in place, you need to start getting leads as quickly as possible while you build your long-term organic traffic sources.

This is where paid advertising becomes your accelerator. We launch targeted campaigns that put your business in front of ready-to-buy customers right now:

• Google Search Ads — Appear at the top when people search for your services
• Google Local Service Ads — Dominate the map pack with verified ads
• Facebook & Instagram Ads — Target your ideal customers by demographics, interests, and location
• YouTube Ads — Reach customers watching relevant content
• Retargeting Campaigns — Stay in front of people who visited your site but didn't convert

We're not just driving clicks—we're driving qualified phone calls, form submissions, and booked appointments. Every campaign is optimized for conversion and tracked meticulously so you know exactly what's working and what ROI you're getting.

Timeline: Leads start flowing within 1-2 weeks
Outcome: Predictable lead flow while organic rankings build

STEP 03:

Results Later

Build Long-Term Organic Traffic That Compounds Over Time

Think of this as residual income—you put the work in now, and over time you'll start reaping the rewards of organic traffic and leads that don't require ongoing ad spend.

While paid ads deliver immediate results, organic search creates sustainable, long-term growth. This step focuses on:

• Local SEO — Ranking in Google's Map Pack and local search results
• Organic SEO — Climbing search rankings for high-value keywords in your industry
• Content Marketing — Blog posts, service pages, and resources that attract and educate prospects
• Link Building — Earning authoritative backlinks that boost your domain authority
• Citation Building — Consistent NAP listings across directories for local trust signals
• Review Management — Building a strong reputation that converts searchers into customers

The beautiful thing about organic traffic is that it compounds. Month 3 brings more traffic than month 2. Month 6 brings more than month 3.

As your rankings improve and your content library grows, you generate more leads with less ongoing cost—eventually reducing or eliminating your reliance on paid ads.

Timeline: Visible results in 60-90 days, full momentum in 6-12 months
Outcome: Sustainable organic traffic that generates leads 24/7 without ongoing ad spend

STEP 04:

Clients On-Demand

Turn Past Customers Into Your Most Profitable Marketing Channel

Congratulations! You've completed the first 3 steps and now have a database of past, current, and potential customers to reach out to for repeat and referral business.

Now it's time to maximize the lifetime value of every customer relationship you've built:

• Email Marketing — Stay top-of-mind with valuable content, offers, and updates
• SMS Marketing — Reach customers instantly with time-sensitive promotions
• Retargeting Ads — Bring back website visitors who didn't convert the first time
• Referral Programs — Incentivize happy customers to send you new business
• Review Requests — Turn satisfied customers into 5-star testimonials that attract more leads
• Database Reactivation — Re-engage past customers who haven't bought recently

This step turns your business into a revenue-generating machine. Instead of constantly chasing new customers, you're maximizing the value of relationships you've already built.

Past customers are easier to sell to, cost less to acquire, and often spend more than first-time buyers. We help you build systematic campaigns that keep your business top-of-mind and your calendar full.

Timeline: Ongoing, optimized monthly
Outcome: Predictable revenue from repeat business, referrals, and reactivated customers